Interesante

Discovery everywhere

Interesante is an interest discovery engine featuring personalized interest channels. Interesante aggregates, creates, and curates content based on activity, culture, and location.

Challenge

We developed Interesante's mobile and desktop websites and a native iOS application. This platform operates in English and Spanish, is geo-aware, and features recommendation algorithms. We launched Interesante in only 3 months and we continue to support its growth.

500.000

MONTHLY USERS

1.200.000

TOTAL PAGEVIEWS

350+

BUSINESS SERVED

What we did

Strategy

  • Integrated social networks and common services (Facebook, Twitter, G+, Youtube, Evernote, Amazon, etc).
  • One of the first three apps that implemented YouTube's API.
  • Recommendation engine built to learn and provide the best experience to users based on their external and internal social profile, geographical location and behavior.

Design & Development

  • State of the art API built in Python & Ruby.
  • Adaptive UI/UX for desktops, tablets and mobile devices using HTML5, CSS3, Less, Bootstrap and jQuery.
  • Built on top of MariaDB taking advantage of the high performance and support by Facebook and Twitter communities.

Launched

  • Easy deployment process for B2B clients.
  • Scalable business logic built to support launch for multiple models fast: Hotels, Shopping Centers, Coffee Shops, Partners, etc.
  • Scalable on-demand Backend architecture to support the exponential growth.

Achievements

  • Built highly scalable interest-based platform serving 350+ B2B clients
  • Highlighted at Google I/O for our work with YouTube’s API
  • Selected in MANOS Accelerator sponsored by Google
  • Scaled platform to support 1.2+ million unique visitors/month
  • Google chose Tangelo to be one of the first to integrate with YouTube's API
  • Participated in YouTube's Developers Live channel
  • Hundreds of content sources integrated.

Press coverage