Blog Post

Jan. 2, 2018

Walkwoke App: Encourages Empathy Through Art Creation

By Rebecca Padnos Altamirano

Several months back, I began thinking about ways we could help advance empathy in this polarized environment. With so much injustice in the world, I sought a means to unify activists and help amplify their messages for a more powerful impact. This drive to help the community drove me to create WalkWoke in order to magnify the human voice and unite our efforts to enact real change. At its heart, WalkWoke is about promoting love & kindness, education & reason, equity & empathy, and tolerance & respect. The strong slogans and original art in our app take a stand against hatred, violence, ignorance, and cruelty. 

walkwokeAP_Walkwoke_Unknown_190263.png

Antonio lived under a Military Junta regime and corrupt democratic governments in Ecuador. During the war with Peru, boys walking home from school risked being picked up by military buses patrolling high schools, and colleges forcefully subscribing them for war. He had to take different routes home to avoid being kidnapped by the military. He sees a lot of similarities with the current American environment where politicians are only looking out for their own interests and the slippery slope for democracy to quickly become an oppressive and totalitarian government. When Antonio and I pitched WalkWoke to the team, some in Argentina said that they witnessed protests every day of their lives and were thrilled to have the opportunity to help in a meaningful way.  The creative process was accelerated by the passion for the issues and the first fifty posters were created in just a few weeks by the design team.

The first of its kind, the app is uniquely designed to promote empathy through powerful artwork and cultivate an environment where activists can unite positive energy and effective efforts to mobilize social and political change.

walkwokeAP_Walkwoke_Unknown_190254.png

Future Leaders in the Making

Drawing from my own desire to empower my children and to encourage them to always stand up against injustice, I sought to play a role in the movement. Our civil rights moment is now. I’m calling on parents across the nation to model what it means to be a concerned and informed citizen and to find a way for your family to get involved in the Resistance. Instead of wringing our hands about the challenges of parenting in the age of Trump, we can and must empower ourselves to accept the mission and take a stand. Not so long ago, complacency didn’t seem so terrible. We now know that complacency threatens our very core.

WalkWoke’s ethos square with our duty to develop future leaders with an ethical core. In the end, we must teach our children the imperative of righteous resistance so that they will indeed have the muscle memory to act when they witness injustice.

walkwoke4AP.png

Share with your friends

WalkWoke

You may also find interest in these posts:

Selling Cookies: 2 Timeless Lessons From An 11-year-old Entrepreneur

"Reading the Room" During These Trying Times to Maximize Your Profit

Subscribe to Insights at Tangelo

Accelerate your growth with key industry insights.