Kapture: Go back 60 seconds in time to capture what just happened | Case Study

The audio-recording wristband for saving and sharing what
you just heard.

Challenge

There is currently no way to capture all of the quotable moments in life as they happen and in context: Those words of wisdom from a mentor, epiphanies on a long drive, and all of the crazy things kids say. Many of these are moments you could never replace. Our wristband allows you to capture, preserve and share quotable moments in life.

Kapture is always prepared by maintaining the last 60 seconds of audio in a loop. Just tap the device when your conversation turns from mundane to memorable and Kapture will transfer it to your smartphone in seconds where you can edit the length, name, tag, and even share. If the moment didn't strike you, that's ok, Kapture has already moved on to the next 60 seconds.

What we did

Strategy

Approached this new service purely from a user experience point of view. We looked at use patterns and behaviors related to audio consumption to come up with a solution that puts the user at the center of the experience.
Launched mobile native apps for iPhone and Android devices.
Defined product experience.
Created custom technology to transfer audio and share it across multiple platforms. We developed an audio editor, audio filters, and a player.
Utilized Bluetooth 4.0 for transferences.
Launched beta users program.

Deliverables

Native iOS App and Android built with most of the high quality standards.
Implemented protocol to transfer audio files and firmware with over-the-air updates.
MongoDB NoSQL database to support high demand data availability.
Scalable on-demand backend architecture to support the exponential growth of users and page views.
Paired w/ wearable device via Bluetooth.
Developed web app and custom web player in HTML5 + CSS3 + AngularJS.
Integrated with the following APIs: Facebook, Twitter, G+, Evernote.

The Final Product

There is currently no way to capture all of the quotable moments in life as they happen and in context: Those words of wisdom from a mentor, epiphanies on a long drive.

Achievements

Helped a company who raised $150,000 in Kickstarter Campaign.
Successfully collaborated with hardware / firmware tech companies.
Built a multidisciplinary team to work around the globe: California, Cincinnati, Buenos Aires, Córdoba, Madrid, Chile, China.
Successfully provided product definition and development on top of wearable devices technology.
Started providing services as vendors, ended up as partners.

"They have produced the best app that has come out of Cincinnati."

Mike Sarow

Interesante

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Intuit

Corporate mobile website redesign.
UX and UI work for the Intuit's product team