eBook

From Ideas to Revenue Streams: Life on the Entrepreneurial Road

From product-market fit to pitch decks, cap tables & funding rounds, you’ll learn the essentials of funding & operations, including what investors look for & how to steer around common startup pitfalls. Tara Matamoros Carter, partner at technology and venture studio Tangelo, and venture capital firm BackStage Capital, tells it like it is with empathy and precision.

By Tara Matamoros Carter
Tangelo COO

A new generation of entrepreneurs

Non-traditional founders have been shut out of venture capital for far too long. While market data shows that white males with Ivy League educations still command the lion’s share of venture funding and mentorship, the pendulum is starting to swing the other way.

A new generation of entrepreneurs - the novopreneurs - look and think differently. They include founders who are females, people of color, GLBTQ and many others who have been under-estimated and dismissed. This guide is dedicated to them.

From product-market fit to pitch decks to cap tables to funding rounds, you’ll learn the essentials of funding and operations, including what investors are looking for and how to steer around common startup pitfalls.

Tara Matamoros Carter, partner at venture studio Tangelo and venture capital firm BackStage Capital, tells it like it is with empathy and precision. Between practical lessons, you’ll learn from the story of a woman of color who found her way to success in business on her own terms, with a little bit of help and a lot of sharp turns along the way.

Tara Matamoros Carter

Tara has over 25 years of experience in mentoring, growing & advising startups, investor relations, omni-channel marketing, business strategy, deep technology & product development, diversity and inclusion, predictive analytics, data visualization, business intelligence, and activism.

Her current work is centered on technology trends, the workforce of the future, strategic marketing in social media + SEO, mobile app development, and intelligent problem-solving in business while simultaneously fostering diversity and inclusion in the workplace.

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